Understanding Business

 

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Booknews

New edition of an introductory text with color photos, sidebars, and abundant pedagogical trappings (including "ethics boxes" for practice in making ethical decisions). Annotation c. Book News, Inc., Portland, OR (booknews.com)

 

Understanding Business

Author: William Nickels - James McHugh - Susan McHugh
Publisher: McGraw-Hill/Irwin
ISBN13: 9780073511702
ISBN10: 73511706

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