Psychologists have been searching for a reference that unifies the disparate topics of social psychology around a central theme. Social Psychology... follows that approach as it presents the most fundamental concepts in the field. It touches on all of the major concepts researchers are currently addressing but is firmly grounded in the basic social psychological theories and principles. A single chapter is included on the impact of culture in psychology, focusing on how the findings and theories might differ in different cultures. Psychologists will benefit from two research studies in each chapter that provide a real world perspective of the material.